This event was shot on iPhone and edited on Mac
Just finished watching Apple's Scary Fast Event[^1]. Cook & Co. announced a new MacBook Pro, updated iMac, and the M3 chip family (M3, Pro, Ultra). Pretty standard stuff, if not a little light on substance. I'm not complaining. They can't all have "one more thing" energy.
But there was something at the end I hadn't noticed before in previous events. Did you catch it? On the last slide of the presentation, there was a message under the Apple logo: "This event was shot on iPhone and edited on Mac."
That's a pretty impressive claim when you think about it. A trillion dollar company used a smartphone camera to shoot its infomercial. Wild stuff.
Anyway, here are some press photos from the event with a screen shot of the message at the bottom.
The Space Black MacBook Pro looks dope. It's almost time for an upgrade too...
You know what?
I wrote and posted this article from my iPhone, come to think of it.
And then I downloaded the images from Apple's press release and uploaded to my server, all without opening a laptop.
I wish we had Universal healthcare...
but this is nice too, I guess.
The future is now.
[^1] Watch event